How to Be Consistently Creative

July 26, 2024 | 3 min read

Being creative on a consistent basis is one of the biggest challenges of living the life of an artist.

It's difficult to be fully present in your daily life — doing the laundry, brushing your teeth, cooking and cleaning — and also reach the most deeply creative places inside of you and create something from nothing.

After all, we can't schedule inspiration like a doctor's appointment. It's a little like trying to capture lightning in a bottle.

So how do you balance real life with the life of a creative writer? How do you continue creating when you don't feel all that creative?

Let's dig into it.

In this article, you'll learn:

 

Are We Living through a Creativity Crisis?

While it can be difficult to asses creativity, the techniques that we do have all say the same thing: creativity is suffering. In fact, there's been a steady decrease in creativity test scores since the 1990s.

There are several reasons thought to be driving the trend, but one thing is clear: It's more important than ever that we dig into how we can foster creativity in our own lives.

Don't Wait for Your Muse

Let's go ahead and debunk a major myth right now: Inspiration may strike like lightning, but that doesn't mean you should wait around for that lightning before sitting down to write.

In fact, we argue that creativity is not about waiting around for a divine spark. We think it's the exact opposite.

Busting out 500 words when your fingers are still pruned from doing the dishes? That's true creativity. It's easy to be creative when you get that revelation from on high. But the true artists are the ones who can finish their taxes and immediately start writing about dragons.

Discover the origins of the muse myth and what the likes of Faulkner and E.B. White have to say about it.

 

Live a Little

No, we're not being glib. There exists in the literary world a strange and pervasive myth that to be a true writer, you have to be a loner or a hermit.

Thanks, Wordsworth.

Well, guess what? Not only was Wordsworth not actually a hermit, locking yourself away from the world may actually be bad for your creativity. (Seriously. Learn all about it here.)

In other words: In order to write, you have to live a little!

 

Absorbing Art for Inspiration

Faulkner advocated for avid reading as a foundation for writing, comparing it to a carpenter learning from a master. Stephen King stressed that reading equips writers with the tools they need to become a writer.

And we're taking it a step further to suggest feeding your brain with all different kinds of art — from books and short stories, to visual media and music — and unique experiences, as well.

Check out Julia Cameron's concept for "artist dates" to begin a fantastic practice of enchanting and romancing your own brain. 

 

Writing Prompts

While writing prompts are often seen as tools for beginners, we're here to tell you they're valuable for writers of all levels — including seasoned professionals.

When you're trying to be creative consistently, sometimes you have to sit down and write when it's the last thing you want to do. Writing prompts offer an easy jumping off point to help overcome writer's block and good old plain procrastination.

The best part? When you're just using prompts to get going and not trying to create something polished, you'll find your creativity is unleashed like never before.

Learn how to utilize writing prompts to fuel your most difficult creative writing sessions.

 

Overcoming Perfectionism

First drafts are inherently imperfect. You'll hear us saying that again and again. (And not just us! Author Anne Lamott coined the famous term "shitty first draft.")

Why do we repeat this so often? Because our brains are hardwired to avoid failure and seek external validation, and the result is a creativity-limiting, progress-crushing approach to writing.

This quest for flawlessness is killing your creativity. Instead, writers must embrace a growth mindset, set realistic goals, and separate the drafting from the editing process.

Learn to kick perfectionism to the curb for good.

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Right now, the choice for a writer to use artificial intelligence (AI) or not has been largely a personal one. Some view it as a killer of creativity, while others see it as an endless well of inspiration.

But what if, in the future, your choice had larger implications on the state of literature as a whole?

This is the question that’s being raised from a new study by the University of Exeter Business School: If you could use AI to improve your own writing, at the expense of the overall literary experience, would you?

Let’s explore some context before you answer.

The Set Up

The 2024 study recruited 293 writers to write an eight-sentence “micro” story. The participants were split into three groups:

  • Writing by human brainpower only
  • The opportunity to get one AI-generated idea to inspire their writing
  • The opportunity to get up to five AI-generated ideas to inspire their writing

Then, 600 evaluators judged how creative these short stories were. The results confirmed a widely accepted idea but also offered a few surprising findings.

Prompts from AI Can Jumpstart the Creative Process

Right off the bat, the reviewers rated the AI-guided stories as being more original, better written, and more enjoyable to read. (Interesting to note that they did not find them funnier than the fully human-inspired stories.)

This actually isn’t that surprising. Most writers know the “blank page dread” at the beginning of a project. Even as I write this, I can’t help but wonder, “If I had been tasked with writing an eight-sentence story, what the heck would I have written about?”

Many writers share this sense of needing to pick the “right” story to tell. And that uniquely human concept of perfectionism can end up actually inhibiting our creative process.

A prompt, then, can help us quickly clear this mental hurdle. To test this, I’ll give you one, courtesy of ChatGPT: “Write a story about a teenager who discovers a mysterious journal that reveals hidden secrets about their town, leading them on an unexpected adventure to uncover the truth.”

Can you feel your creative juices flowing already?

Since its release, AI has been celebrated for its ability to assist in idea generation; and this study confirms how effective using artificial intelligence in this way can be for writers — some, it seems, more than others.

AI-Generated Ideas Helped Less Creative Writers More

It doesn’t feel great to judge a writer’s creative prowess, but for this study, researchers needed to do just that. Prior to writing their short stories, the writers took a test to measure their creativity.

Researchers found that those considered less creative did substantially better when given AI-generated ideas — to the point where getting the full five ideas from AI “effectively equalizes the creativity scores across less and more creative writers.”

This isn’t the case just for writing. Another study by the National Science Foundation Graduate Research Fellowship WZ also found that AI tools most benefit employees with weaker skills.

So is AI leveling the playing field between okay and great writers? It seems it may be. But before we lament, there’s one more finding that proves using AI isn’t all perks.

AI-Aided Stories Were More Similar — And Needed to Be Credited

The researchers took a step back to look at all the AI-supported stories collectively. And what did they find?

The AI-assisted stories were more similar as a whole, compared to the fully human-written stories.

Additionally, when reviewers were told that a story was enhanced by an AI idea, they “imposed an ownership penalty of at least 25%,” even indicating that “the content creators, on which the models were based, should be compensated.”

This leads us to that all-important question about AI-assisted work: who owns the content?

According to Originality.AI, an AI and plagiarism detector, “When there’s a combination of AI and human-generated elements, the human elements may receive copyright protection if they meet the requirements.”

So right now, if a writer uses AI to generate ideas — but writes the content themselves — they retain rights to the work.

However, Originality.AI even admits that “the legal system is having a hard time keeping up” with the rapid adoption of artificial intelligence. Time will only tell what AI regulations will look like in a few years.

What Does an AI-Assisted Literary Future Look Like?

The researchers from the University of Exeter Business School study raise an interesting point about what the future landscape for writers may look like. If droves of authors begin using AI to come up with ideas, we may end up with a lot of well-written yet dime-a-dozen stories.

So will human beings choose the easier, but less diverse, path? Or will we stick to fighting through writer’s block armed with nothing but our own brain?

Or, a third option: can we somehow learn to harness AI to supercharge our writing process without sacrificing the wholly unique creativity that infuses human creation?

That’s one question that even ChatGPT can’t answer.

Editor's Note: Artificial intelligence may have already transformed writing, but that doesn't mean you shouldn't be in control of your own words. Read Astrohaus Founder Adam Leeb's statement on AI and privacy.

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